● Founder CRM — not a sales CRM

One CRM for the two relationships that decide your company.

The people who fund you, and the people who buy from you — in one calm contact store. Honest, founder-first, no per-seat tax to get started.

Raise. Operate. One contact store.

Why founders pick CloviCRM

Built for the person running a fundraise and early revenue at the same time.

Two views, one truth

Investors (Raise) and customers (Operate) share one contact engine. Switch with a filter — never enter a person twice.

Founder-first pipeline

Pre-built fundraising and sales stages. Kanban you can drag; an activity timeline on every contact.

Honest & provenance-backed

Every contact carries its source. No dark patterns, no inflated dashboards. Part of the CloviTek founders' stack.

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Fair pricing, no per-seat tax

Affordable Lite entry at $9/mo with no branding tax. Flat Pro pricing when you grow — no per-seat surprises.

The two views that no other CRM gives you

The same contact engine, filtered into two purpose-built views.

Raise Your fundraise pipeline

Investors, angels, warm intros and partners — staged by fundraising progress, not sales stages.

  • Investor & partner contacts with provenance
  • Fundraising stages: Sourced → Intro → Meeting → Diligence → Committed
  • Activity timeline on every conversation

Operate Your revenue pipeline

Leads and customers — staged by your sales process, side by side with the people funding the company.

  • Lead & client contacts in the same store
  • Sales stages: Prospect → Qualified → Proposal → Negotiation → Closed
  • One drag moves a deal; the timeline records it

Same people store. Two lenses. Switch the view, never re-enter a contact.

See the pipeline in action

Drag deals between stages — try it now. Sample data, real interactions.

✦ Sample data — for demonstration purposes only

Total Pipeline
$0
Won Value
$0
Conversion Rate
0%
Lead$0
Qualified$0
Proposal$0
Won 🏆$0

Live Activity

Drag a card to see activity logged here.

How CloviCRM works

Import contacts

Connect your tools or import a CSV. Investors and customers land in one unified store.

AI lead scoring

Every deal gets an AI next-step suggestion so you always know what to do next.

Track the pipeline

Drag deals through your custom stages. The activity timeline records every move automatically.

Close & auto-log

Mark a deal Won and CloviCRM logs the close, updates your stats, and prompts the next action.

Honest pricing. Flat, not per-seat.

Start on Lite at $9/mo with both views. Flat Pro pricing is a deliberate contrast to per-seat CRMs.

Lite
$9 /mo
Annual $90 — lowest tier · Solo founder getting started
  • 1 user, both views
  • Up to ~500 contacts
  • 1 pipeline per view
  • No branding tax on exports
Start at $9/mo
Most popular
Pro
$19 /mo flat
Growing founder running raise + revenue
  • Unlimited contacts
  • Custom stages
  • Activity automation
  • Public pipeline widget
  • Flat — no per-seat tax
Get Started
Agency
$49 /mo
Studio tracking partners & clients across startups
  • Multiple orgs
  • White-label CDN
  • Branded pipeline widget
  • Everything in Pro
Get Agency
AppSumo LTD
$69 once
Early backers — lifetime, stackable
  • Lifetime Pro
  • Stackable codes
  • Founding-user perks
Learn about LTD

Pricing shown is an early projection and may change before general availability.

Questions

How is this different from a normal CRM?

Most CRMs handle either sales or relationships. CloviCRM handles both your investors (Raise) and your customers (Operate) in one contact store — so you stop juggling a fundraise spreadsheet and a separate sales CRM.

What does "two views" actually mean?

Every contact has a kind — investor, partner, lead, or client. The Raise view filters to investors and partners with fundraising stages; the Operate view filters to leads and clients with sales stages. One engine, two lenses.

What's in the Lite plan?

For $9/mo ($90/yr) you get one user, both views, up to roughly 500 contacts, and no CloviCRM branding forced onto your exports. We monetise on scale, not on hiding your data behind a logo.

Why flat pricing instead of per-seat?

Per-seat pricing punishes you for growing your team. Pro is a flat monthly price so your CRM cost does not balloon as you hire.

Where does my data live?

In your own CloviCRM workspace on a Postgres backend. Contacts carry their source/provenance so you always know where a relationship came from.